Last updated: 10 June 2026
Terms & Conditions
These Terms & Conditions (“Terms”) are a binding agreement between you and Simply Algos LLC, operating under the brand Simply Play Labs (“Simply Play Labs”, “we”, “us”, or “our”), and govern your use of our mobile applications and our websites (together, the “Services”). By downloading, installing, accessing or using any part of the Services, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Services.
These Terms apply to the apps and websites we publish under the Simply Play Labs brand. Our baby-name apps are separate brands governed by their own terms on their own websites.
1. Who we are
Simply Play Labs is a brand operated by Simply Algos LLC, a company registered in Wyoming, United States. We operate from the United States, the United Kingdom and India. You can reach us at hello@simplyplaylabs.com (support) or hello@simplyalgosllc.com (legal).
2. Eligibility
You may use the Services only if you can form a binding contract with us under applicable law. If you are a minor in your jurisdiction, you may use the Services only with the involvement and consent of a parent or legal guardian, who agrees to be bound by these Terms. Some features are not directed to children; see our Privacy Policy.
3. Licence to use the apps
Subject to these Terms, we grant you a personal, limited, non-exclusive, non-transferable, non-sublicensable and revocable licence to download and use our apps in object-code form on any device that you own or control, for your own personal, non-commercial use, and in accordance with the usage rules of the app store you obtained them from. We reserve all rights not expressly granted.
4. Acceptable use
You agree not to, and not to permit anyone else to:
- Copy, modify, adapt, translate, or create derivative works of the Services.
- Distribute, sell, lease, sublicense, rent or otherwise commercialise the Services.
- Reverse engineer, decompile or disassemble, or attempt to derive the source code, except to the extent this restriction is prohibited by applicable law.
- Remove, obscure or alter any proprietary notices.
- Use the Services for any unlawful, infringing, fraudulent or harmful purpose.
- Interfere with, disrupt, overburden or attempt to gain unauthorized access to the Services, our systems or other users.
- Use automated means (bots, scrapers) to access the Services in a way that harms them, or circumvent any security or usage limit.
- Use the Services to build a competing product or to train machine-learning models without our permission.
5. Accounts
Most of our apps do not require an account. Where an app offers optional sign-in (for example, to save progress or use leaderboards), you are responsible for the security of your account and for all activity under it. You must provide accurate information and promptly tell us of any unauthorized use. You may stop using an account feature at any time and may request deletion of associated data as described in our Privacy Policy. We may suspend or terminate an account that violates these Terms.
6. In-app purchases, subscriptions and billing
Some apps offer optional in-app purchases or subscriptions. All payments are processed by the Apple App Store or Google Play under their terms, not by us directly. Prices and taxes are shown before you confirm a purchase and may change over time. Subscriptions, if offered, renew automatically until cancelled through your app-store account, and you can manage or cancel them there. Refunds and cancellations are handled by the relevant app store in line with its policies and your local statutory rights. Content or features unlocked by a purchase are licensed to you under these Terms, not sold.
7. Your content and data
Content you create in an app (such as game progress, baby records or documents) belongs to you, and most of it stays on your device. Where a feature you enable stores content with us (for example cloud save), you grant us a limited licence to host and process that content solely to provide the feature to you. You are responsible for the content you create and for keeping your own backups. Our handling of personal information is described in our Privacy Policy, which forms part of these Terms.
8. Intellectual property
The Services, the Simply Play Labs name and logo, and all related software, designs, graphics, text, audio and other content are owned by Simply Algos LLC or its licensors and are protected by copyright, trademark and other laws. Except for the licence granted in Section 3, nothing in these Terms transfers any right, title or interest in the Services to you. If you send us feedback or suggestions, you grant us a perpetual, royalty-free licence to use them without obligation to you.
9. Third-party services
The Services may rely on or link to third-party services (such as the app stores, Google or Apple sign-in, and cloud providers). We are not responsible for third-party services, and your use of them is governed by their own terms and policies. Copyright complaints are handled under our Copyright & DMCA Policy.
10. App store terms
These Terms are between you and Simply Algos LLC only, and not with Apple or Google. The app store from which you obtained an app may have its own terms that also apply. For apps obtained from the Apple App Store, you acknowledge that: Apple has no obligation to provide maintenance or support; in the event the app fails to conform to any applicable warranty, you may notify Apple and Apple may refund the purchase price, and to the maximum extent permitted by law Apple has no other warranty obligation; Apple is not responsible for addressing any claims relating to the app (including product-liability, legal or regulatory claims, or intellectual-property claims); and Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you. You represent that you are not located in a country subject to a US Government embargo and are not on any US Government prohibited-parties list.
11. Disclaimers
To the maximum extent permitted by law, the Services are provided “as is” and “as available” without warranties of any kind, whether express, implied or statutory, including implied warranties of merchantability, fitness for a particular purpose, title and non-infringement. We do not warrant that the Services will be uninterrupted, timely, secure or error-free, or that data will not be lost. Our apps are provided for general use and are not a substitute for professional advice. In particular, Baby Tracker is a personal record-keeping tool, is not a medical device, and does not provide medical advice; always consult a qualified healthcare professional for health decisions.
12. Limitation of liability
To the maximum extent permitted by law, Simply Algos LLC and its officers, employees and suppliers will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of data, profits, revenue, goodwill or business, arising out of or relating to your use of the Services, even if advised of the possibility. Our total aggregate liability for any claim relating to the Services will not exceed the greater of the amount you paid us for the relevant app in the twelve months before the claim, or ten US dollars. Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.
13. Indemnification
To the extent permitted by law, you agree to indemnify and hold harmless Simply Algos LLCfrom any claims, damages, liabilities and expenses (including reasonable legal fees) arising out of your misuse of the Services or your breach of these Terms.
14. Termination
You may stop using the Services at any time by uninstalling the apps. We may suspend or terminate your access if you breach these Terms, if required by law, or if we discontinue an app. Provisions that by their nature should survive termination (including intellectual property, disclaimers, limitation of liability, indemnification and dispute resolution) will continue to apply.
15. Changes to the Services
We are always improving our apps and websites and may add, change or remove features, or discontinue an app, at any time. Where reasonably practicable we will give notice of significant changes.
16. Changes to these Terms
We may update these Terms from time to time. When we do, we will change the “Last updated” date above and post the new version on this page. Your continued use of the Services after changes take effect means you accept the updated Terms.
17. Dispute resolution
If you have a dispute with us, please first contact us at hello@simplyalgosllc.com so we can try to resolve it informally. Most issues can be sorted out this way. Nothing in these Terms limits any mandatory rights you have as a consumer under the laws of your country, including the right to bring proceedings in your local courts.
18. Export and sanctions compliance
You agree to comply with all applicable export-control and sanctions laws, and you may not use the Services if you are barred from doing so under those laws.
19. Consumer rights
Nothing in these Terms excludes or limits rights you have under the mandatory consumer laws of your country that cannot lawfully be excluded, including statutory warranties and guarantees.
20. General
These Terms and the Privacy Policy are the entire agreement between you and us regarding the Services. If any provision is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition or sale of assets. Neither party is liable for delays or failures caused by events beyond its reasonable control (force majeure).
21. Contact us
Simply Algos LLC (operating as Simply Play Labs). We operate from the United States, the United Kingdom and India.
Support: hello@simplyplaylabs.com
Legal: hello@simplyalgosllc.com
Our office locations are on our Contact page.